Historically, it's been a truism that banks don't make money on credit card customers who pay off their bills every month.
So it inserted these words amid the legalese: "If you call (612) xxx-xxxx, we will give you $50." As I recall, they sent out tens of thousands of notices and got five or ten phone calls. |
"The light of the body is the eye: if therefore thine eye be single, thy whole body shall be full of light." --Jesus
"Sometimes the first duty of intelligent men is the restatement of the obvious" --George Orwell
"The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." --F. Scott Fitzgerald