This is not a blindingly new insight. During the Middle Ages, the Catholic Church raked in sackfuls of loot by selling indulgences to sinners. In a similar fashion, these days you can salve your environmental conscience by purchasing carbon offsets. That has worked out well for folks such as Al Gore, who says he counterbalances his jet-setting ways by "purchasing verifiable reductions in CO2 elsewhere."
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"The light of the body is the eye: if therefore thine eye be single, thy whole body shall be full of light." --Jesus
"Sometimes the first duty of intelligent men is the restatement of the obvious" --George Orwell
"The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." --F. Scott Fitzgerald