Change He Doesn't Believe In

clipped from www.americanthinker.com Of course Barack and Michelle Obama failed in Copenhagen.  Their strategy could not possibly succeed.  In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC).  And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer. Gee, what could possibly go wrong? Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer.  In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors.  You don't have to sell anything. You don't have to believe in anything.