Because the former porkladen spending bill filled to the rafters with earmarks has given “stimulus” a bad name. However there’s another reason which is much more political. If they call the second raft of spending “stimulus” it is tantamount to admitting the first “stimulus” didn’t work. And the polls tell them that a second stimulus would be deeply unpopular.
So how will this work?
[T]he new stimulus efforts, which are still under discussion, are unlikely to be packaged into a single bill, which would be politically unpopular. An August Gallup poll, for instance, found that 65% of Americans opposed a “second stimulus” and 51% thought that the Federal Government “should spend less” than it is currently spending on stimulus. And that opposition is likely to grow after the announcement on Oct. 16 that the federal deficit for the fiscal year that just ended hit $1.4 trillion, which, at almost 10% of the total economy, represents the largest share since the end of World War II.