Saturday, February 06, 2010

The Crematorium Of Cost Cutters

A quarter century ago, give or take a year, my brother Paul became the first in the family to drive a Toyota. A 1984 Toyota Celica-Supra. It was a true shifting of gears for the Lang Gang. Everyone up to that time had bought a GM. Mom and Dad drove Cadillacs (only one saw 100k). The eldest one had a Monte Carlo (a.k.a. Crapo) that didn’t see the road half the time. Second in line had a Regal (a.k.a. the dying diesel) that ended up stolen and trashed in the Grand Canyon. He actually felt sorry for the Canyon.  Within three years both these Roger Smith specials were replaced with 1988 Celica GT’s. Great cars with no nicknames necessary.

But then things changed…

Toyota’s quality took a sharp U-Turn and unintentionally accelerated towards the ‘decontenting’ highway starting in the late-90’s.

pretty much every other Toyota that wasn’t a luxury car or first generation (RAV-4 and Sienna) went straight to the crematorium of cost cutters.