Saturday, September 12, 2009

$999,999,999,999.99

6) Say things just because they sound good. Why not? Obama always says he’ll reduce costs even though the Democratic plans do little or nothing to reduce costs. That’s his sound bite, and he’s sticking to it.

7) Dissemble as necessary. Don’t hesitate to brazen it out as needed. The House plan authorizes the secretary of health and human services to include abortion coverage in the public option. But Obama insists reform won’t cover abortion, and accuses his opponents of lying when they say it will. Shamelessness has its advantages, especially if a compliant press will overlook it.

8) Make the price right. Washington’s new standard for expensive is $1 trillion. Naturally, Obama’s plan came in at $900 billion. He might as well have said it will cost $999.999 billion.

9) Never admit any cost or downside to what you are proposing. Even an unparalleled genius of an orator has trouble selling things people don’t like. So don’t do it.