The, Er, End O Environmentalism

clipped from hotair.com Toilet paper consumes 5% of the trees harvested, a much lower percentage than shipping materials made from unrecycled paper, but it’s apparently seized most of the attention from environmentalists.  The Washington Post reports on a campaign to get toilet paper manufacturers to stop making the product as soft and to use recycled paper, which thus far has meant economic death for the producers.  One has to wonder whether this is really the time or the, er, place for activism: It is a fight over toilet paper: the kind that is blanket-fluffy and getting fluffier so fast that manufacturers are running out of synonyms for “soft” (Quilted Northern Ultra Plush is the first big brand to go three-ply and three-adjective). Until producers can emulate that with recycled material — or start mandating the elimination of consumer choice, which is the direction they’re going — Americans will not choose to be Europeans in the, er, end.