If you chart the daily viewership of Barack Obama's official channel on YouTube, you might conclude that being President of the United States is the kiss of death for online enthusiasm. Here's TubeMogul's full chart from January 20 to present, which you have to scroll through using the slider at the bottom to get the full picture.
TubeMogul breaks down all the sources of these daily totals, and the internal numbers show something even worse for Obama's YouTube channel: A lot of his daily numbers are coming from people viewing old videos, not the newer material his team has been posting to engage the public in current issues. For example, yesterday September 20 his channel got almost 42,000 views. But more than half those views--22,400--came from 40 of his all-time best videos (call them the oldies but goodies). By contrast, his September 10 speech before a joint session of Congress on health reform only got 4,123 views yesterday.
Posts
